BD recently reported on the progression of personalisation in the beauty industry – it’s set to be one of this year’s biggest trends. And, kick starting the movement is a New Zealand company, turning the traditional vitamin industry on its head.
Enter Vitally – the vitamin solution you never knew you needed but now can’t live without. The genius concept (seriously…how has it not existed earlier?!), clears up the confusion around vitamins through tailored daily packs delivered to your door monthly in a designer box with personalised daily sachets.
Sick and tired of being sick and tired, Vitally founder Matt Hitchman, sought help from an effective but costly nutritionist, who recommended a uniform prescription of supplements. They helped but they were tedious - running out at different times coupled with frequent inconvenient trips to the store made for a short-lived journey to a healthier Matt. He wondered why something he was doing to make life easier had to be so difficult. That's where Vitally was born.
Tired of the mass-produced and generic vitamin offering in New Zealand, Vitally seeks to break the mould. Just as your health is unique to you, your nutrition should be too.
Let’s be honest, sometimes it feels like you need a PhD in chemistry just to navigate the health aisle. In a world of confusing fine print, overstated claims and asterisks, Vitally is a welcome and refreshing addition to the market.
"As a personal anecdote, my lack of vitamin experience to date can be put down to the overwhelming mixed messaging and inconvenience. It seems like every brand is telling me I need something different and I’m at risk of misdiagnosing myself with insufficiencies I don’t even have! I also find all the bottles a bit too much effort so I’m super excited to try Vitally" - Erin Berryman, BD editor and beauty editor.
With regards to quality, Vitally doesn’t take short cuts or compromise. Promising premium quality and sustainably sourced products, you can rest assured your sachets are filled with the best.