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We all know eating kale is great for our insides, so much so that the vegetable’s popularity is leading to a worldwide shortage. But did you know it also delivers benefits to the outside of the skin when applied topically? Superfoods traditionally found in our diet are now being used in skincare products to help provide an abundance of nourishing nutrients to the skin.
The approach to health and wellness needs to be holistic and work from the outside in as well as the inside out,” says director Tamara Eacott. What we put onto our skin is just as important as what we put into our bodies. We know the skin is highly absorbent and takes in much of what we put on it, so using superfoods in your skincare assists in the complete protection from any external aggressors.”
Recognising the importance of superfoods for the skin, Eminence Organic Skin Care incorporated organic citrus fruits and leafy greens, including kale and spinach, into its new . The superfoods were chosen not just for their antioxidant benefits but to help protect the potency of vitamin C found in the products.
Our bodies cannot produce vitamin C naturally, so we need to provide this essential vitamin from external sources. Incorporating vitamin C from fruits and vegetables into our diets is integral to our health. Vitamin C has a lot of benefits and is used to improve immune function, increase iron absorption, prevent disease and can also play a role in healing wounds,” says Eacott.
Harnessing the true power of vitamin C in skin care has previously been a challenge due to its oxidative nature, as it rapidly degrades and loses its antioxidant benefit once exposed to oxygen. The bioflavonoid-rich ingredients found in superfoods work with botanically derived ferulic acid to prolong and shield the antioxidant power of vitamin C. Eminence preserves the 16 per cent naturally-fortified vitamin C found in the Potent C+E Collection thanks to a combination of kale, spinach and broccoli sprouts.
As a result, the combination of ingredients found in the Potent C+E Collection provides supreme protection against free radicals, unparalleled healing abilities, and collagen-boosting powers. The collection includes the and .
The Citrus + Kale Potent C+E Serum works to correct ageing, prevent free radical damage and reduce inflammation, while the Citrus & Kale Potent C&E Masque incorporates a cocktail of citrus, rhubarb extract, leafy greens, and avocado oil to form a protective defence barrier against free-radical damage.