Beauty website and digital magazine Gritty Pretty has today expanded its offering by launching an e-commerce site.
Readers and fans can now shop a specially curated and tightly edited selection of beauty products from the likes of Alpha-H, SK-II, Becca, SACHAJUAN and more. The shopping experience is set to be luxury from start to finish with a press release from the brand revealing sophisticated monochrome packaging, an embossed stamp and branded dust bag.
With a monthly readership of 100k, Gritty Pretty has an engaged audience who look to the site to learn more about beauty trends, techniques, products and innovations from the experts who work there. Previously, readers would then purchase from other e-tailers or stores, but with many of the products now available to them on the same site, the audiences can enjoy an end-to-end experience.
