We have a date! MECCA is set to open one of the world's largest beauty destinations, officially coming to Bourke Street on August 8th, 2025.
Get ready to take your beauty game to a whole new level, with the company’s three-storey Melbourne flagship spanning 4000-square-metres inside the heritage-listed Cole’s Book Arcade. To put that into perspective, that's three times the size of MECCA's George Street store in Sydney’s CBD (!!!).
Think make-up, hair and nail salons, an in-house naturopath, brow and lash services, a high-tech skin clinic, a gifting mezzanine, a fragrance scentsorium, jewellery, engraving, piercing services, and even floristry. It's literally our beauty dreams come true.
"MECCA Bourke Street is the physical embodiment of our purpose – to embolden through beauty by helping people look, feel, and be their best," said MECCA founder and co-CEO, Jo Horgan in a statement.
"It reimagines what experiential retail can be, fusing creativity, culture, and collaboration to create something so much more than a store – it’s the MECCA of all MECCAs."
The Melbourne flagship is set to have around 300 team members, stock more than 200 brands, offer over 80 services including an interactive perfume gallery, clinical skin treatment rooms, hair and make-up services, a cafe, and to top it all off, a 200-square-metre Meccaversity Auditorium, coming later in the year.
MECCA will open at 299 Bourke Street, Melbourne on August 8th, 2025. You can sign up for updates, here.
Image credit: MECCA/Karlotta Freier
