Makeup lovers rejoice – Victoria Beckham Beauty is coming to Australia!
The brand has announced its exclusive partnership with MECCA across Australia and New Zealand, and will be available in select stores and online from October 21st, 2025.
"Partnering with MECCA marks an exciting new chapter for us at Victoria Beckham Beauty," said Victoria Beckham Beauty CEO, Lauren Edelman.
"Their influence in shaping the Australian beauty landscape is unmatched, and their dedication to curating brands that lead with purpose and creativity deeply resonates with our brand ethos."
"MECCA is more than a retailer – they are a beauty destination with a fiercely loyal community, and we’re honoured to be part of that."
"We’re looking forward to introducing our range to MECCA customers and connecting through a shared love of products that not only perform, but inspire," said Edelman.
Throughout her powerful global career, Victoria Beckham has experience with the world’s finest beauty products, often in the hands of the top stylists and under the guidance of the most talented photographers.
One day, sorting through her makeup bag she thought, "this could be better." Everything that excelled in one area – quality, style, or craftsmanship – seemed to be sacrificed in another.
In September 2019, she launched the brand she’d always wanted to in her bag: A luxury, fashion-led beauty range of high-performance makeup, skincare, and fragrance with clean cruelty-free formulas and irresistible packaging.
Victoria Beckham Beauty imagines and thoughtfully crafts products that finally meet the uncompromising Victoria Standard of proven performance and a superior experience from the first swipe.
Designed for today’s highly-informed customer, the perfected shades are simultaneously classic and contemporary made with the enduring, best-in-class quality.
"At MECCA, we’ve always been driven by a desire to redefine the beauty experience for our community, curating the world’s most inspiring brands and delivering them in a way that feels both elevated and deeply personal," said MECCA chief of brands and buying, Lea Cranfield.
"We are constantly inspired by visionary brand founders who set out with a clear purpose and uncompromising standards, and it’s a privilege to be able to bring Victoria’s vision, legacy and products to our customers."
Victoria Beckham Beauty’s full line will be available exclusively at select MECCA stores across Australia and New Zealand and online at mecca.com from October 21st, 2025.
Watch our Beauty Loop points skyrocket!
Image credit: Victoria Beckham Beauty/Supplied
