10 brands that are easy-on-the-eyes

Skin around the eyes is around 10 times thinner than that on the rest of the face, so it’s important to treat this delicate area right. 

With a plethora of options on the market, BD has rounded up 10 of the best creams, serums and treatments that will have eyes looking rejuvenated, lines softened and dark circles minimised. 

Lovely by Skin Institute Gentle Eye Cream

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Lovely by Skin Institute Gentle Eye Cream is a soothing cream with peptides that assists in increasing collagen production, helping to achieve a more youthful eye area.

DMK Eye Tone

DMK Eye Tone is designed to target dark circles, fine lines, redness, and puffy bags under the eyes to create a fresh, rested and youthful appearance. It also helps to promote normal cellular proliferation, and contains six key paramedical ingredients.

La Prairie Skin Caviar Eye Lift

This innovative eye serum is designed for the entire eye area, including brows. Featuring the brand's Caviar Premier, it offers the ultimate lifting and firming benefits. Its cutting-edge technology houses the two formulas in separate chambers – one encapsulated in caviar beads, the other in an innovative tourmaline-pink gel-cream emulsion. Once activated by the pump, the two formulas are drawn up and blend together to make the serum.

Clinique Moisture Surge™ Eye 96-Hour Hydro Filler Concentrate

Formulated to intensely hydrate the eye area for a full 96 hours, this ultralight, cushiony water-gel re-floods, tightens and brightens using Auto-Replenishing Lipid-Sphere Technology. It can be used alone, under makeup, or as a 3-minute eye mask.

Wrinkles Schminkles Eye Smoothing Kit

These eye pads help relieve eye wrinkles with the magic of medical grade silicone. Proven to aid in wrinkle reduction, the silicone creates hydration, brings blood flow to the surface of the skin and stimulates collagen, keeping skin taut to prevent creases. Worn while sleeping, these eye pads are reusuable and hypoallergenic.

Dr. LeWinn’s Eternal Youth Day & Night Eye Cream

Designed with a brass contoured massage applicator that both cools and micro-stimulates, this cream leaves the eye area looking younger, refreshed and radiant.


NIVEA Q10 POWER Eye Cream is a moisturising eye cream that helps reduce wrinkles, while firming the skin around the eyes and visibly alleviating dark circles. It also helps prevent the formation of new wrinkles while delivering notably smoother contours.

Avène Physiolift Eye Contour Cream

This anti-ageing eye contour cream smooths wrinkles and deep furrows while tightening the skin around the eyes. It reduces puffiness and even the most persistent dark circles.

Snowberry Smoothing Eye Serum

Engineered to reduce puffiness and smooth wrinkles, while detoxifying and firming, this eye serum is light and easily absorbed. The added Harakeke seed oil from Snowberry Gardens boosts hydration.

asap Firming Eye Lift

asap Firming Eye Lift contains a multi-peptide combination which lifts and firms the eye area, enhances elastin and collagen production while protecting from collagen degradation. It is the first Australian product to include an innovative ingredient that improves skin density, fights against stress induced collagen loss and protects from pollution. The anti-ageing formulation targets dark circles, puffiness, fine lines and wrinkles.


Words: Aja Walter