Bioré is reintroducing itself, with the brand unveiling an all-new look for its packaging.
Rolling out nationally from August 2026, the relaunch is inspired by Bioré's Japanese heritage and rooted in the principles of J-Beauty – simplicity, precision and efficacy.
The refresh adopts a streamlined, modern aesthetic that sharpens product communication, strengthens shelf presence and makes it easier for consumers to find the right solutions for their skin concerns.
And while the packaging has evolved, Bioré's trusted formulas remain unchanged.
"Our Japanese heritage is at the heart of Bioré, and this refresh allows us to celebrate those roots in a more meaningful way," said Bioré senior brand manager, Natalie Patrikios.
"The new visual identity creates a cleaner, more cohesive experience across the portfolio while ensuring the efficacy and product benefits that consumers know and trust remain front and centre."
"We're excited to introduce this new look to Australian consumers."
The refreshed portfolio spans three core categories:
The Acne & Blemish Control Range: liquid pimple patches and toners.
The Deep Cleansing Range: pore strips.
The Oil Control Range: pore strips and cleansers.
The new-look Bioré products will be available nationally at Priceline from late July 2026, and at Woolworths, Coles and Chemist Warehouse from mid-late August 2026.
You can find the Bioré product range and download hi-res images for editorial inclusions, here.
Image credit: Supplied/Bioré
