After months of speculation it has finally been confirmed that Kylie Jenner is expanding her billion dollar beauty empire and launching a line of skincare.
But any excitement over the arrival of 'Kylie Skin' has been clouded in controversy over one product in the range.
In recent days social media users have been up in arms about the beauty mogul’s Walnut Scrub, with some claiming this kind of exfoliant is too harsh on the skin and can cause micro-tears.
Estheticians were among those warning about the potentially damaging effects of walnut scrubs, including redness and sensitivity.
However in a video posted to Twitter, Jenner has said the scrub is gentle and can be used daily. "Some walnut face scrubs are kind of harsh on the skin," she says. "This isn't too abrasive and it really leaves my skin feeling super baby soft.… My walnut face scrub is my secret to a fresh face."
Though such scrubs have arguably fallen out of favour there’s no telling just yet how the product will fare once in the hands of consumers.
Jenner announced the venture into skin in an Instagram post last week, telling her followers in the caption that she’s been working on her skincare line “for what feels like a lifetime”.
“I got the best of the best for you guys! Everything is cruelty free, vegan, gluten free, paraben and sulfate free and suitable for all skin types,” Jenner said in the caption.
Kylie Skin is set to launch May 22, 2019 and also includes a foaming face wash, vanilla milk toner, face moisturiser, eye cream and vitamin C serum.
This article was originally written for BDNZ by Emma Gordon.