For the actors of tinseltown, there may be no more exciting period than when awards season arrives. And while the Leo DiCaprios, Brad Pitts and Ryan Goslings of the world are donning their best tuxes, so too are the top dentists getting ready to celebrate the best-of-the-best in the world of teeth with the industry’s version of the Golden Globes.
The Townie Choice Awards is an annual celebration of the best in the dental industry. The event was created by Dentaltown.com, a bustling media sanctuary for the profession where dentists globally can connect, share tips and concerns, and debate topics. As a user-contributing site (which averages 2515 posts per day), the website’s awards pose an opportunity for users to celebrate their favourite dental products in a range of categories that include hygiene, restorative products, and anesthetics.
And who was the shining star of 2015’s Townie Choice Awards? The Hollywood heart-throb of sorts proved to be . The whitening brand swept the stakes on awards night - having been short-listed in countless categories, it took out Best In-Office Cosmetic Bleaching System and Best Take-Home Cosmetic Bleaching System for Opalescence Boost and Opalescence PF respectively.
The win isn’t a first for the brand, having been named the leading product of various categories at the awards and a slew of similar events over the years. But the latest accolade does prove that Opalescence doesn’t just talk the talk - with 20 years of industry experience, and scientific backing to boot, the brand continues to impress industry insiders with its strength in delivering results in the teeth whitening sector. The innovation and convenience central to the brand are also key to its success - with the Opalescence range of treatments available to suit the convenience of the consumer whether in-practice or at-home.
Opalescence senior marketing manager Sean Kennedy comments on the latest accolades: “We are thrilled to have been included among the winners for the Townie Choice Awards again this year. We pride ourselves on providing the highest quality products to our customers and their patients, and it’s great to hear clinicians recognise and appreciate our efforts.”
He continues: “We appreciate the great work the Townie community puts into these reviews. It drives us to continue developing products that exceed expectations. We would also like to extend our sincere congratulations to all of the other winners in the many categories voted on this year.”
Media are encouraged to contact Ashleigh Speer on Ashleigh.Speer@ultradent.com or 0428 240 507 to request one of 12 Opalescence packs on offer.