As we head into a new month (where has this year gone?!), BEAUTYDIRECTORY is taking a look back at April’s statistics to see just what articles, keywords and events got the industry and media clicking.
Top searched keywords
- Candle
 - Lashes
 - Blush
 - Lip balm
 - Organic makeup
 - Eyeshadow
 - Foundation
 - Primer
 - Coffee
 - Hair removal
 
Top clicked articles
- Further nine magazines shut down
 - PRs disclose: 15 best-practice tips for media
 - STARK MATTHEWS acquires Maxted Thomas PR
 - Famous Magazine shuts down
 - Editorial movements at Primped and Body+Soul
 - GRAZIA announces a major coup
 - Brittany Lane takes on the freelance world
 - 10 newbies join the fold at BEAUTYDIRECTORY
 - GRAZIA's latest team announcement
 - Another PR firm to hire journalist
 
Top clicked events
- YSL Beauty Night Out
 - Benefit's Big Reveal media launch
 - A’kin Brightening Rosehip Oil with Vitamin C and Dry Shampoo launch
 - Bioré x Katherine Sabbath 2016 event
 - dermalogica's #itstartswithskin event
 - Lancôme Juicy Shaker event
 - MAXMEDIALAB host press showings
 - Tailor Maid Spring/Summer 2016 showings
 - Jurlique welcomes Activating Water Essence
 - Laura Mercier Candleglow Foundation launch
 
  

