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Latest News
Trends
Wed 17 Jul 2024
The return of the sheet mask
Sheet masks are re-emerging the skincare world, with searches up on last year.
Fri 12 Jul 2024
All eyes on coloured mascara
The latest emerging makeup trend.
Wed 12 Jun 2024
The influencers who drove AFW's multi-million PR value
Let's dive into the top influencers who drove Australian Fashion Week's incredible results.
Fri 7 Jun 2024
BEAUTYDIRECTORY media insights – May 2024
What the media have been searching for on BD.
Thu 6 Jun 2024
Australian Fashion Week 2024 key stats report
Let's take a look at the reach, engagement and value the coverage received.
Mon 27 May 2024
Top hair trends from Australian Fashion Week 2024
Chris Hunter, Shark Beauty hair director, the official hair tool partner of Australian Fashion Week shared his top trends.
Thu 23 May 2024
Each country's favourite beauty brand revealed
Looking at the most searched beauty brands worldwide, Cosmetify reported that there were some interesting trends in 2023.
Tue 7 May 2024
The beauty brands on the rise
The latest Cosmetify Index report is here, let's have a look at what brands are on the rise for 2024.
Thu 2 May 2024
The hottest beauty brands ranked
The data is based on social following, engagement, and number of Google searches.
Wed 10 Apr 2024
TikTok search reveals hair trends for 2024
Take a look at the top five hair trends to keep on your radar.
Elle Macpherson for PayPal at Melbourne Fashion Festival 2024
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Elle Macpherson for PayPal at Melbourne Fashion Festival 2024
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Thu 7 Mar 2024
TikTok-driven beauty trends to know in 2024
Trendalytics has broken down the top beauty trends they expect to grow within retail and traditional media this year.
Tue 23 Jan 2024
10 social media trends you need to know in 2024
Here's what will shape your social media strategy this year.
Wed 10 Jan 2024
BEAUTYDIRECTORY's 2024 beauty trend predictions
Out with the old and in with the new
Mon 18 Dec 2023
BD's media insights report 2023
We're taking a look back at the year's top news, events and keywords.
Fri 15 Dec 2023
Top product searches of the year revealed
What beauty products topped the Google charts in 2023?
Thu 14 Dec 2023
Google’s top beauty trends of 2023
The annual ‘Year in Search’ report is here.
Mon 11 Dec 2023
Nail the perfect holiday manicure this season
We've rounded up the perfect polishes for this festive season.
Wed 12 Jul 2023
The truth behind Maybelline's viral marketing campaign
Not everything is as it seems.
Tue 4 Jul 2023
The Barbie-themed collections we can't get enough of
One step closer to becoming a Barbie girl.
Tue 10 Jan 2023
Your guide to recreating Mary Phillips' viral makeup look at home
The technique is taking TikTok by storm.
Wed 7 Sep 2022
The makeup trends set to dominate spring 2022
The best way to farewell winter is with a spring beauty overhaul.
Thu 25 Aug 2022
The emerging and declining beauty trends you need to know
Trendalytics has identified beauty trends that are exhibiting four distinct behaviours.
Tue 16 Aug 2022
Runway trend report: David Jones Wonderworld Spring/Summer
Inside the hair looks for the David Jones Wonderworld Spring/Summer 2022 Collection.
Tue 26 Jul 2022
The biggest skincare trends of 2022 revealed
Retinol has a new contender hot on its heels.
Tue 28 Jun 2022
Award winning hairdressers share their trend predictions
The awards were judged by a phenomenal group of esteemed international and local experts.
Thu 16 Jun 2022
The biggest beauty trends of 2022 so far
A study has been conducted by analysing TikTok views, Instagram hashtags and Google searches.
Wed 30 Mar 2022
What's trending in hair searches
Consumer interest in styling is gaining traction, according to new data.
Mon 21 Mar 2022
Scents of the season: Transeasonal fragrance trends
BD chats to six experts about fragrance layering, ideal autumn scents to shop for, and the trends we can look forward to for the rest of 2022.
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