bdTV: Olivier Duvillard, general manager, Ultraceuticals

bdTV: Olivier Duvillard, general manager, Ultraceuticals

Ultraceuticals' general manager Olivier Duvillard discusses the brand's current success, the changing landscape for professional skincare brands, and why Ultraceuticals has removed all its products from online retails stores.

In a frank chat with beautydirectory's CEO Jackie Maxted, Duvillard also explains the changing expectations of salons and how Ultraceuticals is supporting their salon distributors through various sales and marketing channels. And with the Australian retail strategy in place, Duvillard confirms that international expansion is the next step for Ultraceuticals.