As she makes her mark on the music charts, it seems Rita Ora's talent doesn't just lie with her voice. Coty Inc. has announced that Ora is pairing up with to create a signature capsule collection of lip and nail shades.
The colour collection will be designed and inspired by the British pop stars’ trendy style choices, creating a selection of products to be released in mid-2014.
I have always loved Rimmel growing up, and it is so exciting for me to be able to work with such a cool brand. I am absolutely obsessed with makeup and being adventurous with colours, so when I was given the chance to make my own collection with Rimmel, it was like a dream come true!” says Ora.
Coty Beauty Colour Cosmetics SVP global marketing Johanna Businelli adds, We are extremely excited about this new collaboration with Rita Ora. She is young, fresh and on the brink of a huge international career and we are sure she will bring a lot of creativity and fun to the Rimmel brand.”
Ora’s first collection for Rimmel will be available in Australia in mid-2014, with marketing plans still in development for the release of the highly anticipated collection.
