is celebrating International Kissing Day on July 6 with a global Guinness World Record attempt. The cruelty-free skincare and cosmetics brand is looking to achieve the most lip prints collected in 12 consecutive hours.
The current record of 22,174 lipstick prints collected in 12 hours was set by Oriflame Slovakia at 89 locations throughout Slovakia in September 2010.
While the official record will be set at Lush stores in the UK, Lush is encouraging Australian fans to head to their nearest Lush store on Saturday July 6 to support the record-breaking attempt. There will be in-store activities throughout the day, including free lip treatments and consultations and make-up touch-ups. Lush will also host a petition in-store asking for legislative change on the issue of animal testing.