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Master perfumer Carlos Benaim of International Flavors & Fragrances knew he had made something unique when he created the Red Door fragrance back in 1989. When I created Red Door, I knew it was a very special moment for Elizabeth Arden. I had to be on par with that expectation,” says Benaim.
More than 20 years later and Red Door is still the number one selling fragrance for the brand. In honour of its 100th anniversary, has relaunched Red Door with a captivating new bottle and package design.
The Red Door is a timeless symbol for the Elizabeth Arden total beauty experience, which is as modern and relevant today as it was when Elizabeth Arden first opened her door back in 1910,” says Elizabeth Arden executive vice president global marketing and general manager USA Elizabeth Park. This year as we celebrate our beauty heritage and look to the future, it is the perfect time for Red Door to make a bold new statement.”
The Red Door fragrance is instantly noticed with its mélange of rich, rare florals. Top notes of lily of the valley, freesia and wild violets complement the middle notes of red rose, Moroccan orange flower, ylang ylang and jasmine, with base notes of oakmoss, honey and sandalwood.
The bottle has been modernised in a bold red glass design that reflects the famous Red Door, while the carton is a contemporary design using the brand’s signature red hue with a high gloss finish accented with gold.
Red Door is a true fragrance classic,” says Elizabeth Arden vice president global fragrance marketing Geri Archer. It’s a bold, assertive floral that evokes glamour and confidence. It has a beautiful complexity that’s always intriguing and always new. Red Door has stood the test of time and built a lasting following, as women around the world continue to discover it and make it their own.”
For more information about Red Door and Elizabeth Arden, visit the .