America’s Next Top Model is set to have a fragrance associated with it, with the scent Dream Come True developed under license by Hatch Beauty, according to WWD.
The fragrance will hit Target stores in the US in January and is aimed at females in their late teens to early 30s.
If you were announced as winner of the show, it would be an optimistic, sweet moment,” says Hatch Beauty creative director and managing partner Ben Bennett. In thinking about the customer, we know she loves fantasy. That is what the show is all about. We wanted there to be a very sweet, ethereal sensibility to the fragrance.”
Dream Come True has top notes of red currant, honeydew and pink freesia; middle notes of Amazonian lily, plum blossom and empress peony; and bottom notes of blondewood, Tahitian vanilla, pink sugar and sparkling musk.
