Now he has his feet firmly under the fashion desk, designer Alexander Wang has collaborated with to formulate a new fragrance, B Balenciaga. Working as creative director of the fashion house since 2012, Wang has allegedly been developing the scent since he started.
Each element was a process that took a lot of evaluation as to what’s been done before and what hasn’t been done before. It was exciting working on the scent and going to the essence of the brand, to its DNA, and to also combine that with my vision,” Wang told WWD.
Designing fragrances and designing clothes and accessories are both emotional. But fragrance is much more scientific, while in bags, shoes and clothes, there are a lot of tech parameters. With fragrance, it’s a whole different ball game.”
The fragrance is due on counter in mid-October, with an advertising campaign breaking in October fashion, beauty and lifestyle magazines.
