Yves Saint Laurent is embracing technology in full force with people able to use interactive functions through the web, Facebook and mobile platforms to truly discover the benefits of the Touch Éclat complexion highlighter pen.
The Touch Éclat website gives customers beauty advice from YSL’s new make-up artist Lloyd Simmonds, uncovers different shades with the shade finder” and introduces light painting” – an application that helps brighten up your portrait picture with a special brush.
The Touch Éclat mobile application gives regular beauty tips throughout the day, while the shade finder” feature helps users find the right light on the go and shows comments from other users of the product.
Facebook fans of Yves Saint Laurent Parfums & Beauté will be able to discuss the highlighter pen in the My YSL experience” section.
Proving their tech prowess, in France the YSL brand is enabling Vogue, Numéro and Psychologies Magazine readers to access the Touch Éclat iPhone application directly via print advertisements.
Users simply need to flash the QR code pictogram on the ad page with their mobile phone and it will be instantly updated with the application.
To visit the Touch Éclat website log on to www.touch-eclat.com/en_GB/. To become a Facebook fan, visit www.facebook.com/yvessaintlaurentparfums and to download the mobile application, click on to itunes.apple.com/en/app/touche-eclat/id375970569