Industry sources estimate her first scent brought in sales of over $US50 million since its global launch, and now is set to launch her second fragrance – Wonderstruck Enchanted.
A flanker to Wonderstuck, Enchanted is an oriental gourmand created by Swift alongside International Flavors & Fragrances perfumers Loc Dong and Jean-Marc Chaillan.
Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance,” Swift told WWD. Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamoured — enchanted — when you know a little more about that someone and still feel that strong connection.”
Lori Mariano, Elizabeth Arden director of global marketing for the brand adds, Wonderstruck was such a huge success for us — we wanted to carry momentum forward.”
Top notes include wild berries, passionfruit and pink poppy, with middle notes of peony swirls, sugar-glazed champaca petals and blooming white freesia, with base notes of white musk, hypnotic vanilla and blond woods.
