Former ACP Magazines publishing director and Women’s Lifestyle sales director Lynette Phillips yesterday launched MAXMEDIALAB, a premium media company specialising in multi-channel socialisation, content creation and commercialisation for luxury brands and fashion and beauty brands.
Phillips is the founder and managing director of MAXMEDIALAB, which will use some of Australia’s most talented media professionals to provide creative communication solutions across the areas of brand socialising, content development, bespoke publications and media.
I am so excited about the collective creative, editorial and business mind power of MAXMEDIALAB and look forward to pioneering the next generation of publishing in this country,” says Phillips.
MAXMEDIALAB will be responsible for strategic social media initiatives, publicity and events, bespoke content creation, branding, design and copywriting, editorial, design, advertising, production, marketing and distribution across print and digital channels and luxury fashion and beauty media strategies. MAXMEDIALAB currently looks after beauty brand Dermaviduals.
At the core of that movement is branded content and its ability to generate greater, more emotive brand impact and more accountable tactical opportunities for organisations and their consumers,” says Phillips. As organisations continue to embrace the transition from content sponsors to content creators, MAXMEDIALAB will deliver the strategic and creative solutions they need to socialise brands, energise sales and drive business results.”
