She has over one million subscribers on her YouTube channel, 241,000 followers on Instagram, and is sought after by renowned photographers, prestigious magazines and major luxury fashion brands, and now Lisa Eldridge is adding a new line to her booming resumé.
The talented make-up artist has been named the new make-up creative director at Maison Lancôme , where she will work on creating collections and new product formulations. Eldridge will also craft application techniques and tutorials for the brand.
“Lisa and Lancôme immediately appeared evident for us. We share the same values, the same desire to provide to women the keys to a more intimate and deep sense of beauty, rather than one that is solely on the surface. A style of beauty that removes itself from a purely materialistic vision of femininity to one that is aspirational and influential,” explains Lancôme International general manager Françoise Lehmann.
Eldridge adds, “It’s an honour to be named make-up creative director at Lancôme, a brand with an incredible heritage, impeccable style and genuine integrity. We are designing a brand new Paris Make-Up Atelier and I can’t wait to start creating new collections, shades and products, as well as posting the amazing online content we have in mind. This truly is an exciting new adventure!”
Lancôme is no stranger to teaming up with the best-of-the-best when it comes to vloggers, making YouTube sensation Michelle Phan its official make-up artist in 2010.
