As one of the most popular young women’s publications around the world, Cosmopolitan is embracing the current mediascape and cementing its place in the booming digital world. The glossy lifestyle magazine is displaying a ‘if you can’t beat them, join them’ mentality, via owner Hearst Corporation’s heavy investment in the company’s digital operations.
At the forefront of this digital growth is the launch of a number of online-only editions of the magazine internationally. This is part of the company’s attempt to grow Cosmopolitan’s digital audience, as well as its accompanying advertising revenues. Hearst Magazines International chief executive Duncan Edwards puts it simply: “We want to be the largest young women’s website in the world”.
Cosmopolitan Nigeria will be the first online-only issue, with the debut edition launching in late December 2014. Online-only editions of the magazine will continue to spread throughout the world in 2015, starting with the likes of Sweden, Norway and Denmark.
