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It might be the number one cosmeceutical brand in pharmacies*, but that doesn’t mean Dr. LeWinn's is sitting on its laurels. Each year, the brand delivers breakthrough products that up the beauty game, setting the bar higher and higher. To ensure it offers a complete solution for age rejuvenation, this year the brand is adding two new products to its Eternal Youth range: the Insta-Perfector Blur Cream and the Day and Night Eye Cream.
Working to instantly blur fine lines and imperfections while creating a smooth, matte finish, the brand’s gives women luminous skin in seconds. “We felt this was a great addition to our range of anti-ageing products as blur creams offer instant results and blur lines and imperfections. As most of our products target anti-ageing, users have to use them for a few weeks to notice results, however, a blur cream offers a unique instant gratification opportunity, which we believe is a great addition and complements our range,” says Dr. LeWinn's senior brand manager Luiza Anthes.
But with so many blur creams on the market, what makes the Dr. LeWinn’s one stand out from the competition? Unlike other blur creams, as well as offering instant gratification, the Insta-Perfector Blur Cream also works to perfect the complexion and rejuvenate skin over time. Along with the groundbreaking JuvefoxoTM that helps to boost skin cell performance by 10 years, the cream also contains diamond to promote a youthful complexion.
If that’s not enough to impress you, the brand has thrown in some other pretty impressive key ingredients to secure its position at the top of the game. The Insta-Perfector Blur Cream contains gold to boost skin radiance and luminosity, PoreAway to mattify and refine skin, and Optical Microspheres to diffuse light and act as a wrinkle-filling agent.
Not content with delivering just one groundbreaking new skincare entry, the brand is also causing a stir with its Eternal Youth Intensive Repair Eye Cream. Featuring two award-winning ingredients, the Day & Night Eye Cream targets the upper eyelid, crow’s feet, dark circles, puffiness, and signs of fatigue. On top of featuring the aforementioned JuvefoxoTM and diamond, the cream includes BeautifeyeTM and Neodermyl®.
The first ingredient developed and proven to lift the upper eyelid, BeautifeyeTM also reduces crow’s feet and fades dark circles and puffiness. In fact, BeautifeyeTM is so efficacious that clinical trials saw a 91 per cent visible lift of drooping eyelids after two months of use. Neodermyl® is no slacker, either. Named “the needle-free collagen and elastin filler”, Neodermyl® has been found to deliver similar results as an injection of collagen filler after two weeks of application. It works by reactivating the collagen and elastin synthesis in the skin.
What makes the Eternal Youth Day & Night Eye Cream a further stand-out is its first-to-market packaging, which has an innovative brass applicator that self closes. “It offers a unique delivery system, as the power is with the user – you control how much you use. There is no pre-determined amount that dispenses,” explains Anthes.
“As the applicator self closes, it is more hygienic to use and does not crust or cake the formula, so there is no wastage and it’s a much more enjoyable user experience. No mess, no fuss. The applicator is made from brass so it is a cooling and a nice refresher in the morning or at the end of a long day. It’s great for travel too! This is a results-driven all-rounder that targets all key concerns associated with eye ageing, including eyelids.”
Both the and Eternal Youth Intensive Repair Eye Cream will be available in Priceline and leading pharmacies nationally from June.
* Source: Aztec Scan Sales – Total Facial Skincare, AU Pharmacy, MAT to 8/3/15