Global partnership announced for Avon

He’s one of the leading designers across the globe, and now is thrilled to reveal it has signed a new global partnership with internationally renowned designer Kenzo Takada for a limited-edition fragrance collection.

The Kenzo brand is no stranger to the world of perfume, with the fashion house already delivering a number of top-selling fragrances. Now, Takada is further inspiring the imagination with his stunning new scent collection designed exclusively for Avon.

Avon LIFE by Kenzo Takada is built around the ethos “live life beautifully” and includes a scent for men and women that will be launching in Australia and New Zealand this November.

“Having previously developed premium fragrances, I wanted to work with Avon to collaborate on a new collection with wide accessibility to women across the world,” says Takada.  

“My experience with the Avon team has been incredible. Thanks to their passion, positivity and energy, we have created a timeless and distinctive fragrance line that conveys the splendor of the natural world and conveys beauty and positivity. I’m thrilled with the end result.”

Avon executive vice president and chief marketing and social selling officer Fernando Acosta adds: “Kenzo Takada is a true visionary and a consummate professional. He personally worked with our team to develop every aspect of these fragrances, from the olfactory notes to the design of the bottles.

“His vision is unparalleled and his sense of optimism and beauty is akin to the very essence of what Avon stands for. We are so fortunate to have forged this partnership, and we are eagerly anticipating our next steps together.”

Image: Instagram.com/avonausnz