In a bid to reach $20 million dollars for breast cancer charities globally, the annual ghd pink limited edition collection is back and brighter than ever.
Cult styling products company, ghd has already raised $18 million worldwide and the New Zealand division is once again set to succeed for The New Zealand Breast Cancer Foundation this year by launching a beautiful, electric pink collection.
“ghd New Zealand has been a proud supporter of The New Zealand Breast Cancer Foundation for the past ten years, and we are pleased to play an important part in helping create awareness around breast cancer research” says Ludovic Dellazzeri, ghd Australia & New Zealand Managing Director.
“This year we wanted ghd to stand out from the crowd and communicate with those women who have been been through or are currently going through the fight against breast cancer."
Van Henderson, The New Zealand Breast Cancer Foundation Chief Executive, says, "ghd New Zealand has donated more than $600,000 to date which has gone towards breast cancer research and education. The ghd electric pink collection is bold and eye-catching, we think it will be a huge hit."
ghd is encouraging women to be conscious shoppers and support those who are affected by breast cancer by purchasing one of the ghd limited edition electric pink styling products. For every purchase made ghd will make a donation to the New Zealand Breast Cancer Foundation on their behalf.
ghd electric pink range launches in stores and online on 18th July 2016. ghd products are available in the finest salons and ghdhair.com/nz.
limited edition ghd platinum™ electric pink styler and roll bag, $360 - $20 donated to The New Zealand Breast Cancer Foundation
Our no compromise styler with ghd’s patented tri-zone® technology in limited edition electric pink. The scientifically proven, safer-for-hair heat, allows you to achieve healthier and shinier results in just one stroke. With co-ordinating electric pink heat mat and roll bag.
limited edition ghd V electric pink styler and roll bag, $310 - $20 donated to The New Zealand Breast Cancer Foundation
The classic ghd V styler clad in electric pink with co-ordinating heat mat and roll bag. Featuring advanced ceramic heat technology and smooth, contoured plates, the ghd V styler gives ultimate shine with effortless styling.
limited edition ghd air® electric pink hairdryer and dust bag, $250 - $10 donated to The New Zealand Breast Cancer Foundation
Our classic hairdryer with an electric pink makeover. A styling and dressing table must-have for creating sleek blow-dries or bouncy volume.