Beauty isn’t just make-up and shampoo - the industry has a transformative quality that helps to fix the most embarrassing of body complaints. BD takes a look at the brands taking care of the ickier side of beauty:
MOOV
Almost everyone will get head lice at some point in their life. But thankfully, MOV can remedy the rather itchy situation - and fast. The brand’s solution kills head lice and eggs immediately after infestation with a eucalyptus oil-based formula. It’s the world’s first natural head lice product to be tested to ICH GCP standards.
For 39 years now, Vagisil have been one of the top brands assisting women with their health ‘down there’. The brand soothes itchiness and irritation, and has products specifically formulated to target a range of complaints. Its line of wipes, washes and treatments is not only effective, but also safe as they have been clinically tested.
DIY hair removal has long been a preference for many women, and brands like Waxaway have provided professional quality results from home. The company was started 25 years ago by professional beauty therapist Lilliana Caron, and is now the nation’s number one professional wax manufacturer.
A dye brand dedicated solely to the boys, Just For Men promotes freedom of choice when it comes to greying locks. It creates products that help to enhance, reduce or remove shades of silver from hair on the head, as well as facial growth.
Head & Shoulders
Australia’s number one anti-dandruff shampoo brand, Head & Shoulders is known for keeping hair across the world flake-free. The scalp care professionals base their new release 3Action Formula around the ingredient Pyrithione Zinc to lower the chance of dandruff recurring over time.
Australian creation Rexona makes deodorants that feature body-responsive technology for the ultimate protection against body odour. The brand recognises that different genders have different requirements in terms of smell protection, which is why they have launched two lines - one for women and one for men.
Irritated eyes are one of life’s great annoyances. That’s where Murine steps in, with its long list of solutions to relieve sore, tired, red, dry and irritated eyes. For consumers’ convenience, Murine also offers formulations in wipes or drops.
As its name suggests, Beauty Essentials is an array of beauty tools that cater to any kind of aesthetic request. Blackhead removers, tweezers, and facial cleansing brushes are among the popular products chosen to wade through beauty dilemmas.
Locally made solution Extract It was specifically formulated to remove ingrown hairs. Working with the goal of immediate extraction, the lavender-scented gel targets the bumps formed from the irritation caused by waxing, shaving, and laser hair removal.
The best way to treat skin conditions is with a gentle hand. It’s the mentality followed by Dermaveen - the Australian skincare range that focuses on easing the suffering of those with dry, itchy or sensitive skin. The hero ingredient in the line is colloidal oatmeal, which has an anti-inflammatory effect and is known to aid in moisture retention.
The Japanese are onto a good thing when it comes to footcare, and Milky Foot proves that. The at-home exfoliation treatment for hardened, rough feet is a mask of sorts that exfoliates, softens and moisturises hooves, leaving them feeling good as new.
