After becoming a best-selling author, entrepreneur and new mum, it’s fair to say Nadia Lim has achieved a lot in the five years since she won MasterChef in 2011. But there’s another exciting arrival on the cards: a new lifestyle magazine, .
Launching today, the bi-monthly title, both in digital and print, will feature a lot of recipes, yes, but it will also focus on the other elements of overall wellness: people and entrepreneurs, food, travel and being ‘wellthy’, a focus on overall wellbeing.
It’s aimed at busy women and busy families. It’s an impressive goal; a big step into establishing Lim as a lifestyle brand. After becoming one of New Zealand’s most influential celebrities since winning Master Chef, releasing several successful cookbooks and becoming the face and co-founder of one of NZ most successful start-up and fastest growing food brand – the enormously popular My Food Bag.
Nadia magazine will take readers inside her world, including her healthy lifestyle, the small artisan businesses she meets, her huge online community and her nude food philosophy.
This has been six months in the making and a momentous occasion for Bauer Media as there have been few new magazine brand launches of this significance and uniqueness in the past ten years, in New Zealand or globally.
