Marjani Beauty Company is the first e-commerce retailer specifically targeted towards women of colour.
Following the launch in January the e-tailer has gone from strength to strength, as it caters to the likes of founder Kimberly Smith, who struggled to find the products she loved in the US.
After noticing the gap in the market for a digital boutique that solely stocked products for women of colour, Smith created the site; and in April she’ll be beginning pop-up stores.
Smith has said that the goal of Marjani Beauty Company is to cater to a vast demographic of women from different age groups, income levels and geographical backgrounds.
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