LVMH has today confirmed the launch of their luxury e-commerce site: 24 Sevres.
Launching in June, the site will sell luxury fashion, cosmetics and luggage from their vast portfolio including the likes of Louis Vuitton, Dior and Fendi.
LVMH, controlled by French billionaire Bernard Arnault, said the new site would go live on June 6 in more than 70 countries. Speaking with Reuters, Arnault said that the e-tailer “will give international clients ‘very Parisian choices’ in the selection of exclusive products,” and that “The idea is to be attractive with unique products, not necessarily have a huge offering.”