Cult favourite colour cosmetics brand NARS has come under fire on social media after it was uncovered that the brand was entering into China - a country that by law requires all beauty products to be tested on animals.
To date, NARS has maintained a strict, no-nonsense stance on animal testing. The brand has taken to Instagram to address concerns. “We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China,” said a NARS spokesperson.
Many dedicated fans, however, took to the site to highlight that their allegiances had changed following the news, with one user stating, “Nars just a heads up, your greed for more money and losing your CF status for China is going to backfire. So many customers will go elsewhere.”
However, the company was keen to point out that it was working on strategies to end animal testing across the world, suggesting, “NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world.