Chris Hemsworth is the new face of Hugo Boss

Parfums has announced Australian actor Chris Hemsworth as the new face of BOSS BOTTLED.

The Australian actor joins an exclusive circle of previous fragrance ambassadors as part of the renewed BOSS BOTTLED Man of Today campaign launching globally September 2017.

One of the most iconic male fragrances of the last 20 years, BOSS BOTTLED is synonymous with aspiration, effortlessly incorporated into the daily routines of men all around the world.

“Having been around for so many years, BOSS BOTTLED is unique in the sense that it’s timeless yet still relevant to men today. It's a huge honour to front the new Man of Today campaign,” said Hemsworth.