BEAUTYcrew and Revlon have teamed up with influencer and YouTuber Karina McKimmie for an interactive video campaign.
In aid of Revlon's #defineyoureyes initiative, the team have created a four-in-one interactive video whereby users are invited to select their eye shape on screen to unveil a customised step-by-step makeup tutorial.
The video is hosted on BEAUTYcrew.com.au and is supported by 15 second video teasers that are being amplified across the site's social platforms. A pick-your-own-path Facebook canvas which serves the reader a series of questions and options, to choose her beauty journey, has also been created.
Revlon senior brand manager Marisa Laria says of the campaign, "We are thrilled to be working with BEAUTYcrew on an industry first in the digital space. This format allows for true personalisation and interaction whilst also showcasing the versatility and innovation within our new ColorStay eye collection. We understand it can be challenging for women to feel confident with makeup application so we hope this empowers them to experiment and to live boldly in their own way.”
Watch the video here.
