BEAUTYDIRECTORY welcomes seven new brands

BEAUTYDIRECTORY is delighted to welcome seven brands to the site this autumn. Below is a run down of the new additions and why they should be on your radar over the coming months and beyond.

Click on the brand names to find out more and download hi-res product images.

FRESH

Skincare company FRESH began in 1991, when Lev Glazman and Alina Roytberg opened an apothecary store in Boston, curating upscale, natural beauty products from around the world. Today, Lev and Alina continue to instil their unyielding devotion to authenticity and craftsmanship into the brand.

BD pick: The FRESH Soy Face Cleanser has been one of the brand’s best sellers for 25 years, and for good reason. Formulated with amino acid-rich soy proteins, rosewater and cucumber extract acids, it calms, nourishes and also helps to maintain elasticity in the skin.

Speick

All Speick products contain the worldwide exclusive valuable extract of the medicinal, Speick plant, which grows wild in the high alpine region, certified as being from biologically regulated wild harvesting. The company was named for this plant, which was recognised for its medicinal properties as early as the 10th century.

BD pick: Men Active Intensive Cream is suitable for sensitive skin and is formulated with organic aloe vera gel and organic shea butter.

Marzena

Hair removal brand, Marzena offers economical, easy-to-use, and time saving products for home use. Combining advanced technology with natural ingredients where possible, Marzena is committed to responsible manufacturing practices and avoids using unnecessary ingredients and wastage.

BD pick: Shower Smooth Cream is a hair removal cream with a water-resistant formula that can be applied in the shower to easily remove hair in three to four minutes.

innisfree

It’s the beauty brand taking the industry by storm, recently opening its latest Australian store at QVB in Sydney. innisfree practices and promotes green living and supports causes that give back to the Earth and the community.

BD pick: Green Tea 3-Minute Skin Pack is a three-in-one face mask with Jeju green tea extract. With 3.5 times more enrichment than normal green tea, beauty green tea reopens the water path of dehydrated skin to restore a clear and dewy complexion.

HANDSOME

After realising that skincare products perfectly suited for men are difficult to find, HANDSOME was created to give men a range of quality products made with natural and organic ingredients that are effective for male skin. HANDSOME believe when you take care of yourself, it reflects not only in your physical appearance but also in your health and wellbeing.

BD pick: The HANDSOME Shave Gel is a soothing natural shaving gel that softens stubble for a close shave, leaving skin feeling smooth and fresh. It is not tested on animals and is also vegan.

Biologi

Australian skincare brand Biologi is revolutionising the industry with its unique range of serums, offering the only 100 per cent active, water soluble plant extract range in the world. Each of the brand’s serums are extracted from a single native plant; finger lime, Davidson plum and Kakadu plum. Using a revolutionary extraction system, Biologi mimics the plant’s internal closed process to extract serums that work in the bottle as they do in their unique cellular environment.

BD pick: Bd Luminosity Face Serum is a pure extract of Australian Davidson plum. This powerful serum is formulated with vitamins and antioxidants to give skin a natural glow and provide a protective barrier against signs of early ageing and blemishes.

OMG!

Inspired by Korean skincare trends and created by beauty industry veterans, OMG! delivers innovative and professionally formulated skincare, leaving skin feeling fabulous and flawless.

BD pick: The OMG! Bouncing Mask is a face mask formulated with dragon fruit to calm and soothe sensitive skin, while reducing redness. Antibacterial tea tree oil helps to minimise acne and aids in skin’s natural healing process.