All hail Glossier for once again blessing millennials with a beauty product that claims to help achieve the previously unachievable. Futuredew, an oil-serum hybrid, is the brand's new one-step formula for dewy, glowy skin – or the exact skin of the girls in its ad campaigns.
According to Glossier VP of product marketing development, Kathy Pazakis, Futuredew did actually begin with Instagram requests from fans such as, "How do I bottle up that Glossier glow?", but the product essentially follows the brand's core philosophy of "Skin first. Makeup second".
BD loves Glossier as much as the next beauty insider, however, it would be remiss not to query the "first-of-its-kind" proclamation. Yes, this version has a "light-reflecting, soft-focus finish" that may well be unique to Futuredew, but when it comes to combining an oil with a serum for the purpose of moisturising and brightening skin, there are a handful of products already in existence.
In the absence of shipping to Australia and a gut feeling that this could be the hot product category of 2020, here are some viable Futuredew alternatives:
The Body Shop Vitamin E Overnight Serum-In-Oil: Otherwise known as the OG of oil-serums.
Avène DermAbsolu Recontouring Serum: Released in April of this year, Avène got in there six months before Glossier hailed the hybrid.
L’OCCITANE Immortelle Overnight Reset Serum: Another over-nighter but we can vouch for the morning-after glow.
A’kin Cellular Radiance Booster Oil: Definitely leans more towards oil than serum according to reviews.
Dr. LeWinn’s Private Formula Miracle Radiance Renewal Serum: With this pack you can give the gift of a Glossier-girl glow.
