Dior Beauty has unveiled a radiant new chapter in the Miss Dior story with the arrival of the Miss Dior Café, an immersive pop-up in the heart of Sydney.
Located at 11 Bridge Street, an iconic heritage address in Sydney’s CBD, the Miss Dior Café is open to the public for two days only, September 26th and 27th, from 9:00am to 5:00pm.
The seated experience is fully reserved, however walk-ins are welcome for takeaway coffee and Dior-inspired pastries.
Conceived as a bold celebration of Miss Dior Essence, the new fragrance from Francis Kurkdjian, Dior Perfumes Creation Director, the café reimagines the codes of the House through fragrance, colour and taste.
Inside, guests are immersed in a dreamlike setting steeped in Miss Dior’s signature pinks. Curated interiors, playful Parisian touches, and postcards to send to a special someone create a sensorial journey where scent blossoms into atmosphere and beauty is declared out loud. Each detail pays tribute to the fragrance’s luminous notes of blackberry, jasmine and oakwood, brought to life in both design and patisserie.
Miss Dior Essence is a striking composition, opening with luscious notes of blackberry jam and elderflower, softened by jasmine sambac and anchored in the sensual depth of oakwood. Both wildly fruity and deeply floral, the fragrance is grounded in a woody base that gives it its bold, addictive power.
As with Miss Dior herself, magnetic, refined and joyfully rebellious, the café is a fleeting celebration of beauty and confident femininity.
You can visit the Miss Dior Café at:
11 Bridge Street, Sydney NSW 2000
September 26th and 27th
9:00am – 5:00pm
Miss Dior Essence is available now and retails for $166/35mL, $242/50mL and $325/80mL. You can shop here.
Image credit: Supplied/Dior Beauty
