The day has finally come – Hailey Rhode Bieber's beauty brand, rhode is now available in Australia and New Zealand!
Australia and New Zealand are among the brand’s most engaged markets globally, with Australia ranking first in international waitlist subscribers. As of today, the brand’s complete collection is officially available on rhodeskin.com and will ship to both countries.
rhode is also partnering exclusively with MECCA in the region, launching today on mecca.com and at MECCA Bourke Street and George Street flagships, followed by most stores on Friday, February 13th.
"We are proud to announce our global expansion to Australia and New Zealand, bringing the world of rhode to even more places and faces," said founder, chief creative officer and head of innovation of rhode and strategic advisor to e.l.f. Beauty, Hailey Rhode Bieber.
"When launching into the Australian market, we looked for a globally aligned partner and MECCA was that perfect fit."
Launched in June 2022, rhode began with a curated lineup of efficacious skincare, expanding into hybrid makeup. Each launch has garnered unprecedented demand, inspiring shifts in category and culture at large.
Today, rhode remains the number one overall skincare brand by EMV and continues to deliver significant year over year growth, according to CreatorIQ.
"rhode isn't just a bestselling brand, it's a cultural force shaping how a new generation thinks about skincare," said chief MECCA-MAGINATIONS officer, Marita Burke.
"This brand is leading the conversation that is defining global beauty, so we couldn't be more excited to welcome rhode to MECCA and to our incredible beauty-obsessed community."
To mark the occasion, rhode has announced a new limited-edition Peptide Lip Treatment in Sugarberry ($35 AUD / $39 NZ), available exclusively at MECCA. The signature nourishing glossy formula is now in a blueberry buttermilk waffle scent – yum!
Also to follow will be an Oversized Bubble Bag in Sugarberry – a limited-edition pillowy, slouchy bag to fill with all your new rhode essentials, coming exclusively to MECCA soon.
You can shop rhode direct here and via MECCA here.
BRB, off to make another order...
Image credit: Supplied/rhode
