Luxury skincare lovers will soon be able to shop La Mer, Swiss Perfection, and Guerlain via Myer, as the Australian department store continues to expand its beauty portfolio.
The news follows avant-garde skincare brand, Helena Rubinstein, which also launched at Myer earlier this year.
"We’re incredibly excited to welcome four of the world’s most iconic luxury skincare brands to Myer," said Myer chief merchandise officer, Belinda Slifkas.
"Introducing La Mer, Helena Rubinstein, Swiss Perfection and Guerlain marks a significant step forward in strengthening our skincare and beauty offering."
"Skincare represents the greatest opportunity for growth within our beauty business, and we are focused on continuing to expand our luxury skincare offering, to complement our existing mix of both accessible and prestige brands."
"Each of these new brands will be showcased in bespoke shop‑in‑shop experiences in both Myer Sydney and Myer Melbourne, complete with dedicated treatment spaces that allow customers to experience the best of luxury beauty," she said.
La Mer ANZ brand general manager, Mariko Rex said the brand is proud to be partnering with Myer in elevating the luxury skincare experience for Australian consumers.
"Their commitment to premium environments, dedicated treatment spaces and service excellence makes Myer a natural destination for the world’s most iconic luxury skincare brands," said Rex.
Swiss Perfection will make its Australian debut exclusively at Myer, as the brand’s first department store partner in market.
"At Swiss Perfection, we are proud to partner exclusively with Myer for our Australian debut," said Swiss Perfection global CEO, Renaud Divisia.
"Backed by over 28 years of research and development, our brand is rooted in cutting-edge Swiss cellular science, including our signature Cellular Active IRISA® technology and advanced bio-active formulations inspired by exosome research."
In addition, Myer will also introduce two new beauty brands to its lineup: Carolina Herrera Beauty and Rabanne Beauty.
Celebrated within the world’s most prestigious department stores, including Harrods and El Corte Inglés, their arrival marks an exclusive Australian debut for Myer.
You can shop beauty via Myer here.
Image credit: Swiss Perfection/La Mer/Guerlain
