Following a cult rise since launch in 2023, Fara Homidi Beauty has announced its next step in global expansion, teaming up with MECCA across Australia and New Zealand as of March 31st, 2026.
The news marks the largest brick and mortar roll out for the brand to date, with the full Fara Homidi Beauty collection available at 50 MECCA locations across Australia and New Zealand and online at MECCA.com.
"I am so thrilled to finally bring my brand to MECCA," said founder and CEO, Fara Homidi.
"Global expansion has been a huge focus at Fara Homidi Beauty from the beginning, and Marita and I have been planning this partnership for over two years."
"I love the focus and attention they put into their artistry and team of experts and it gives me the utmost confidence that my brand story will be told beautifully."
"There has been so much excitement and support coming out of Australia for the brand and I am elated to bring the products into the MECCA-sphere," said Homidi.
Fara Homidi Beauty collection includes:
- Essential Lip Compact ($152)
- Essential Lip Refill ($83)
- Smudge & Contour Lip Pencil ($62)
- Essential Face Compact ($152)
- Essential Face Refill ($83)
- Essential Bronzer Compact ($135)
- Essential Bronzer Refill ($72)
- Essential Eye Compact ($169)
- Essential Eye Refill ($93)
- Blur Eye Brush ($110)
- Shader Bronzer Brush ($117)
- Lip Brush ($100)
- Buffer Face Brush ($107)
- Soft Glass Lip Plumping Oil ($79)
Intersecting slow beauty with high fashion, Fara Homidi Beauty is built on the strength of Fara’s global influence as an artist within the beauty and fashion industries for over twenty-five years.
She has garnered worldwide acclaim for her work in top publications such as Vogue US, British Vogue, Self Service, Double Magazine, Pop Magazine, System, W Magazine and many more. Her artistry has been seen on the most coveted runways and fashion campaigns such as Off-White, Coperni, Ferragamo, Chloé, Hermès, Schiaparelli, Loewe and Miu Miu.
The partnership with MECCA represents a pivotal moment for the brand, ushering in a new phase of growth and bolstering MECCA’s ongoing dedication to reshaping the beauty landscape with Fara’s distinctive point of view.
"From the beginning, we saw Fara Homidi as more than a brand launch – it was an opportunity to bring the perspective of one of the world’s most respected makeup artists to our customers and store team members across Australia and New Zealand," said MECCA chief creative officer, Marita Burke.
"At MECCA, we’re proud to work with some of the most incredible artistry-led brand founders in the world, and welcoming Fara Homidi to that roster feels like a natural evolution."
"It’s about continuing to connect our community with the talent shaping beauty globally and sharing that level of expertise in a way that feels meaningful," said Burke.
You can shop Fara Homidi Beauty via MECCA here.
Image credit: Fara Homidi Beauty/Supplied
