CHANEL has announced the appointment of Jacob Elordi as the new ambassador for its BLEU DE CHANEL fragrance.
More than a new face for BLEU DE CHANEL, Jacob Elordi has established himself as one of the most compelling actors of his generation.
"I have been following Jacob Elordi’s career for several years, since Euphoria," said CHANEL head of global creative resources, fragrance and beauty, Thomas du Pré de Saint Maur.
"I first met him on the set of the See You at 5 film for N°5, in which he stars alongside Margot Robbie, and it was a revelation."
"He perfectly embodies BLEU DE CHANEL: expressing freedom, mystery, magnetism, and a masculinity that blends modernity with a certain classic elegance."
Image: Jacob Elordi for CHANEL
Now, Elordi becomes the face of BLEU DE CHANEL for 2026 – a role that reflects a modern, instinctive masculinity and a spirit that favours individuality over convention.
"BLEU DE CHANEL L’EXCLUSIF has strong ties to cinema," said Elordi.
"The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire."
"Being able to become part of this story is an honour."
The new BLEU DE CHANEL L’EXCLUSIF’ campaign featuring Jacob Elordi will be unveiled in May 2026.
You can shop the BLEU DE CHANEL range direct via CHANEL here and via Myer here.
Image credit: Supplied/CHANEL
