Industry guests were recently invited to Aveeno's House of Strength event to explore the entire Aveeno product portfolio across face, body, hair and baby categories.
Attendees enjoyed hearing from dermatologist, Dr. Alice Rudd and Turia Pitt, who shared their perspectives on winter skin routines and what strength means in their everyday lives.
"Winter can really challenge the skin barrier, which is why simple, consistent routines matter so much," Dr. Alice Rudd shared on the panel.
"One of the biggest mistakes I see is using traditional soap or harsh cleansers, which can strip the skin of its natural oils and leave it feeling tight – but actually dehydrated."
"Using gentle products that support the barrier, like a soap substitute and daily moisturiser, can make a real difference at this time of year."
Turia Pitt also spoke about her personal approach.
"For me, winter skincare is all about keeping things simple and being consistent," she said.
"My skin definitely gets drier and more reactive in winter, so I focus on gentle, hydrating products I know I can rely on."
Aveeno is available to shop via Chemist Warehouse, Priceline, Woolworths and Coles.
You can find the Aveeno product range and download hi-res imagery for editorial inclusions, here.
Image credit: Supplied
