Sephora Australia has launched its first-ever Australian-concepted and locally shot campaign, Only at Sephora.
The campaign was created specifically for Australian and New Zealand consumers to spotlight the retailer’s exclusive beauty assortment and reinforce its position as the destination for the world’s most sought-after beauty brands.
Built around the message The Search Is Over, the campaign celebrates Sephora’s unique brand ecosystem, bringing together some of the most coveted names in beauty, including Rare Beauty, Hourglass, Haus Labs, Makeup by Mario, Patrick Ta Beauty, ONE/SIZE, Tarte Cosmetics and Sephora Collection.
"Only at Sephora celebrates the incredible brands we’re proud to call part of our world, many of which we’ve nurtured and incubated through strong partnerships from the very beginning," said Sephora Australia & New Zealand general manager, George Tsoukalas.
"We’re equally proud to bring exciting global and local brands exclusively to our customers across Australia and New Zealand. That’s what Only at Sephora is about: collaboration, discovery and championing what’s next in beauty and this is truly just the beginning."
Image: Sephora Australia's new campaign, Only at Sephora.
Developed in partnership with Australian creative and production agency, Hatrik House, the campaign marks a locally driven creative execution for the global retailer, with concept development, creative and production all brought to life in Australia.
"The Only At Sephora campaign was created for a consumer who is digitally native, culturally in touch and always searching for what’s next in beauty," shared Hatrik House founder and director, Sophia Athas.
"Creatively, we wanted to capture that feeling when the search finally clicks – that is, when you find what you were looking for at Sephora."
"The Search Is Over became a really simple, confident platform for that idea, positioning Sephora as a place where global brands are discovered, rediscovered and loved by consumers."
"It was also important that the campaign felt distinctly Australian through tone, casting and visual language that resonated with the locals consumers," said Athas.
The campaign arrives amid continued growth in Sephora’s exclusive brand portfolio, following the launch of Marc Jacobs Beauty and MERIT at the retailer last month. Together, these launches underscore Sephora’s ongoing commitment to bringing highly coveted and culturally relevant beauty brands to local consumers.
Running nationally through to the end of October, the campaign spans a 360-degree ecosystem of paid media, social and digital, Sephora.com.au, the Sephora app and Sephora stores.
You can shop via Sephora Australia here.
Image credit: Supplied/Sephora Australia
