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Jessica Durrington farewells MAXMEDIALAB

After over five years with the MAXMEDIALAB team, senior publicist, Jessica Durrington is saying farewell.

Her final day with the company will be March 30, 2021.

"I’m so grateful for all of the experiences and friendships I’ve made along the way," Durrington shared.

"It’s only goodbye for now, not forever. I’m excited to announce my new in-house PR role which commences on April 6, I’ll be in touch very soon."

For all enquiries at MML in the meantime, please contact:

Ingrid Lovett, Communications Director – ilovett@maxmedialab.com.au

Jamie Ghitgas, PR Executive – jghitgas@maxmedialab.com.au 

RUSSH welcomes new digital content director

Australian fashion magazine, RUSSH, has welcomed a new digital content director - Mia Steiber.

Market and beauty director, Ellen Presbury has since left the title.

Steiber is the best contact for beauty brands moving forward: mia@russh.com

Nu Skin named world's number 1 brand for beauty device systems

Nu Skin, a global leader in innovative beauty and wellness products, has been ranked the world's number one brand for beauty device systems for four consecutive years by Euromonitor International Ltd., which publishes the world's most comprehensive market research on the skin care industry.

"We have taken an innovative approach in the rapidly growing at-home beauty device market by offering device systems that combine scientifically formulated serums and treatments with beauty devices," said Nu Skin president, Ryan Napierski.

Global research firms, including Euromonitor, Mintel and Kline, all reported growth in anti-ageing beauty devices in 2020 in key markets, including the U.S. and China. Likewise, Nu Skin's portfolio of beauty device systems helped drive revenue growth in 2020 and an increase in the company's customer base to more than 1.5 million consumers. 

 

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La Roche-Posay launches new eBoutique

Dermatologically recommended skincare brand, La Roche-Posay, is thrilled to announce that Australian consumers can now enjoy purchasing its skincare products online, via a new eBoutique function across laroche-posay.com.au.

The brand’s new shoppable digital platform engages customers with skincare insights, including informative product descriptions, ingredient benefits, and expert dermatologist driven tips to create and maintain healthy, radiant-looking skin.

For the remaining month of March 2021, customers that spend over $75 in one transaction, will also receive an exclusive La Roche-Posay Sensitive Skincare Kit valued at $30. It includes a 15mL Toleraine Sensitive Moisturiser, 5mL Toleraine Dermallergo Serum, 15mL Toleraine Dermo Cleanser and 3mL Anthelios Invisible Fluid SPF50+.

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NIVEA appoints new PR agency

Red Havas is delighted to announce it will now be looking after the PR and comms for the NIVEA account. The firm takes over from FORWARD Agency, who was appointed by the brand in 2018.

For any enquiries, please reach out to Kimberley Myers: kimberley.myers@redhavas.com, or nivea@redhavas.com.

Dua Lipa fronts YSL fragrance campaign

Yves Saint Laurent Beauté has launched its latest release, Libre Eau de Toilette, with Dua Lipa fronting the campaign.

Libre EDT unveils a new, more intimate facet of Dua Lipa’s fierce femininity, defiantly offering her naked skin to the sun in an exhilarating, hedonistic statement of freedom – but always with a couture edge.

The fragrance addition offers the YSL woman the same unfettered freedom to blaze with irreverence and desire - sexy, sensual, assertive.

Infusing a pure, soft white tea accord into the freshness of Diva lavender and the burning sensuality of orange blossom absolute, Libre Eau de Toilette accents the fragrance’s signature tension between cool and hot. The caress of the sun and the freshness of water.

The fragrance is available now from www.yslbeauty.com.au in three sizes starting at RRP $100 for 30mL.

You can find more product details and hi-res images on the Yves Saint Laurent brand listing, here.

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Create your own Charlotte Tilbury Lipstick

Charlotte Tilbury is beloved for her incredible range of lipsticks, and now for the first time ever, consumers have the opportunity to create their very own lipstick with Charlotte’s Next Beauty Star.

The brand is giving someone the chance to create their very own, limited-edition lipstick with Charlotte herself, which will be sold exclusively on charlottetilbury.com.

Entering is a simple as following Charlotte’s easy-to-use 3-step brow system: FILL + FEATHER + FIX and then uploading your Browformation to Instagram tagging @ctilburymakeup and the hashtag #SUPERMODELBROWS!

The competition is open now to everyone, everywhere.

BLUSH PR's Alexis Gilmer heads off on maternity leave

BLUSH PR's Alexis Gilmer is heading off on maternity leave, with her last day being March 18, 2021.

Nicole Ford will be covering Gilmer's position while away. She can be contacted at:  nicole@blushpr.com.au / 0414 554 356.

MCoBeauty lands at Big W

Australia’s leading luxe-for-less beauty brand, MCoBeauty, is officially available to purchase at Big W stores nationally and online at bigw.com.au.

The exciting new retailer partnership signifies a strengthening of the relationship between MCoBeauty and Big W’s parent company, Woolworths Group, following a phenomenal period of success for the cult favourite beauty brand, topped off by the signing of Aussie comedian and social media sensation, Celeste Barber as a brand ambassador.

Sullivan said she is thrilled by MCoBeauty’s arrival in Big W and expects the discount department store’s customers to replicate the viral, sellout success the brand has achieved in Woolworths over the past four years.

“MCoBeauty sales have absolutely skyrocketed over the past 12 months as more women tighten their budgets, ditch expensive luxury brands and look for affordable products that perform even better than what the high-end companies are producing,” she said. “Combined with the jaw-dropping sales power of our ambassador, Celeste Barber, we cannot wait to see the extraordinary results we’re about to achieve.”

Shining a light on Milani Cosmetics

High end drugstore cosmetics brand, Milani has always been connected to the rich diversity of its neighborhood, as “it is a place that truly embodies the melting pot of Los Angeles since 2002, where people from all backgrounds mingle and street wear sets the trends”

Born in East LA, Milani began as a brand for multicultural consumers, devoted to bringing beauty to the communities others overlooked. It is inspired by the beauty of real life, not by couture and top models. 

“Our mission is to deliver prestige quality products at affordable prices that fit the needs of every skin tone, look and attitude,” Milani founder, Laurie Minc, said. “We believe in borderless beauty without compromise. Beauty is something that is alive, real, and should be accessible to everyone.”

Cruelty-free and certified by PETA, some of the brand’s top products include Conceal + Protect Perfect 2-in-1 Foundation, Baked Blush, Bold Color Statement Matte Lipstick, Most Wanted Eye Palette and Make It Last Setting Spray Prime + Correct + Set.

Milani is now available at Priceline, in stores and online, Glam Raider and Discount Beauty Boutique.

 

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