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Nu Skin, a global leader in innovative beauty and wellness products, has been ranked the world's number one brand for beauty device systems for four consecutive years by Euromonitor International Ltd., which publishes the world's most comprehensive market research on the skin care industry.

"We have taken an innovative approach in the rapidly growing at-home beauty device market by offering device systems that combine scientifically formulated serums and treatments with beauty devices," said Nu Skin president, Ryan Napierski.

Global research firms, including Euromonitor, Mintel and Kline, all reported growth in anti-ageing beauty devices in 2020 in key markets, including the U.S. and China. Likewise, Nu Skin's portfolio of beauty device systems helped drive revenue growth in 2020 and an increase in the company's customer base to more than 1.5 million consumers. 

Red Havas is delighted to announce it will now be looking after the PR and comms for the NIVEA account. The firm takes over from FORWARD Agency, who was appointed by the brand in 2018.

For any enquiries, please reach out to Kimberley Myers: kimberley.myers@redhavas.com, or nivea@redhavas.com.

Australia’s leading luxe-for-less beauty brand, MCoBeauty, is officially available to purchase at Big W stores nationally and online at bigw.com.au.

The exciting new retailer partnership signifies a strengthening of the relationship between MCoBeauty and Big W’s parent company, Woolworths Group, following a phenomenal period of success for the cult favourite beauty brand, topped off by the signing of Aussie comedian and social media sensation, Celeste Barber as a brand ambassador.

Sullivan said she is thrilled by MCoBeauty’s arrival in Big W and expects the discount department store’s customers to replicate the viral, sellout success the brand has achieved in Woolworths over the past four years.

“MCoBeauty sales have absolutely skyrocketed over the past 12 months as more women tighten their budgets, ditch expensive luxury brands and look for affordable products that perform even better than what the high-end companies are producing,” she said. “Combined with the jaw-dropping sales power of our ambassador, Celeste Barber, we cannot wait to see the extraordinary results we’re about to achieve.”