Tue 29 Oct 2019
Study finds influencer ads to be more effective than TV ads
The research found that influencer ads were significantly more "emotionally intense" and memorable than TV ads.
What is BEAUTYDIRECTORY?
BEAUTYDIRECTORY is a members-only website for Australia and New Zealand beauty and health media and industry insiders. An invaluable resource, BEAUTYDIRECTORY features a database of over 19,000 products and comprehensive, up-to-date media and PR directories.
who we work with
Why join as a brand?
BEAUTYDIRECTORY offers a variety of key features that keep beauty brands connected to media, influencers and retailers. Here's how we do it.
- Brand and products listings, hi res images and contact information
- Regularly updated Media Directory including details for print and online publications, writers, editors and key influencers
- Bespoke content tailored to your brand
- A dedicated account manager to assist in every area of your membership
- A bi-weekly newsletter delivered straight to your inbox
Why join as a user?
With a BEAUTYDIRECTORY membership, we can support you in your role in the following ways:
- Comprehensive brand listings with detailed product descriptions, RRPs, pack size and downloadable hi-res images
- Breaking industry news, plus trend-driven and informative features
- Live event calendar and post-events wrap-ups
- On-counter dates for new product launches
- Beauty PR agency staff listings and contact details
- A beauty and health expert directory
