We asked a professional about vitamin C and here's what they had to say

It's time to add a vitamin C serum to your basket, stat.

Cult-favourite Japanese brand, Hada Labo, launches in Priceline

Priceline Australia has welcomed its first Japanese skincare brand onto its shelves, with Hada Labo Tokyo making its Super Hyaluronic AcidTM range accessible to Priceline customers.

Glowie founder Chloe Zhu talks press-on nails and running an e-commerce business

BEAUTYDIRECTORY had the opportunity to chat with Zhu about Glowie, and her journey up till now.

L’Oréal to acquire Aēsop in $2.5 billion deal

L’Oréal announced today that it has signed an agreement with Natura &Co to acquire Aēsop, the Australian luxury beauty brand.

Simple and sustainable swaps to try out this year

BD has their say on simple beauty swaps for a more sustainable beauty routine.

Travel-friendly products for the Easter long weekend

With Easter long weekend just around the corner, many people are gearing up for a much-needed break from the daily hustle. Whether you're planning a road trip, a weekend getaway or a staycation, having the right travel-friendly products can be all the difference in ensuring it’s a stress-free and enjoyable experience.

Reality TV star Ella Ding launches into the health and wellness space

On Wednesday the 8th of March, Ella Ding, former MAFS reality TV star and co-host to popular podcast launched the health and wellness app 4U Plus. Ella Ding's latest launch into the wellness arena is already making headlines for its unique approach to promoting self-care and healthy habits.

5 minutes with POPSUGAR Australia's beauty and wellness editor, Ruby Feneley

She shared her best tips for aspiring beauty journalists.

North West is entering the beauty industry

Kim Kardashian's offspring is following in her footsteps.

EVENT: SAN LUEUR launches Advanced LED Light Therapy Facial Mask

The wellness brand held an event at the Crown in Sydney.

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