According to Allure, a lot can change in a quarter century. The definition of what is beautiful, once as restrictive as 00 jeans, has been smashed, replaced with a new, inclusive world order.
Beauty products, too, have evolved — from colour-inside-the-eyelids safe to a reality in which every texture, colour, and body part is fair game.
Below, Allure presents its 25th Best of Beauty Awards. To view the full list, click here.
HAIR
Mask
ColorWow x Chris Appleton Money Masque
Shampoo and Conditioner (Fine Hair)
Pantene Silicone Free & Fragrance Free Pure Clean & Clarify Shampoo and Conditioner
Shampoo and Conditioner (Color-Treated Hair)
John Frieda Blue Crush for Brunettes Blue Shampoo and Conditioner
Shampoo (Dandruff)
Head & Shoulders Clinical Strength Dandruff Defense Intensive Itch Relief Shampoo
Leave-In Conditioner
Pantene Miracle Rescue 10-in-1 Multitasking Spray
Styling Product (Dry Shampoo)
L'Oréal Paris Elvive Dream Lengths Air Volume Dry Shampoo
Hair Color (Gloss)
L'Oréal Paris Le Color Gloss
Hair Color (Root Coverage)
ColorWow Root Cover Up
SKIN
Facial Cleanser (Gel)
Garnier Green Labs Pinea-C Brightening Gel Wash
Facial Cleanser (Cream)
Alpha-H Balancing Cleanser
Facial Mist
innisfree Youth Enhancing Serum Mist with Black Tea
Facial Serum (Antioxidant)
SkinCeuticals C E Ferulic Serum
Facial Serum (Retinol)
L'Oréal Paris Revitalift Derm Intensives 0.3% Pure Retinol Serum
Facial Moisturiser (Rich)
Olay Regenerist Collagen Peptide24 Moisturiser
Mask (Clarifying)
Kiehl's Rare Earth Deep Pore Cleansing Mask
Acne (Cleanser)
CeraVe Acne Control Cleanser
Hair Removal
Finishing Touch Flawless
BODY
Body Lotion (Rinse Off)
Olay Rinse-Off Body Conditioner + Shea Butter
Body Sunscreen (Chemical)
Neutrogena Invisible Daily Defense Sunscreen Lotion SPF 30
Self-Tanner (Gradual)
Bondi Sands Pure Gradual Tanning Lotion
MAKEUP
Pressed Powder
Giorgio Armani Beauty Luminous Silk Glow Setting Powder
Mascara (Volumising)
YSL Beauty Radical Volumizing Mascara
Mascara (Drama)
Maybelline New York Falsies Lash Lift Ultra Black Mascara
Mascara (Lengthening)
Covergirl Lash Blast Clean Volume Mascara
Mascara (Waterproof)
Maybelline New York Lash Sensational Sky High Mascara
Mascara (Primer)
Lancôme Cils Booster XL Super-Enhancing Mascara Base
Lipstick (Your Lips But Better, Light)
L'Oréal Paris Les Nus in Nu Confident
Lipstick (Your Lips But Better, Dark)
Maybelline New York Color Sensational Ultimatte Slim Lipstick in More Truffle
Lipstick (Coral)
YSL Beauty Rouge Volupté Shine Lipstick Balm in Rouge Studio
Lip Crayon
Maybelline New York SuperStay Ink Crayon
Liquid Lipstick (Glossy Finish)
Revlon ColorStay Satin Ink
NAILS
Nail Polish (Bright Red)
Essie Nail Polish in Not Red-y For Bed
Nail Polish (Blue)
Sally Hansen Good Kind Pure Nail Polish in Crystal Blue
Nail Polish (Orange)
OPI Nail Lacquer in PCH Love Song
Base Coat
Sally Hansen Color Therapy Beautifiers Strengthening Base Coat
Top Coat
Essie Gel-Setter Top Coat
BREAKTHROUGH
Neutrogena Hydro Boost Night Pressed Serum with Hyaluronic Acid
ghd Unplugged Styler
L'Oréal Paris Water Saver
TOOLS
Hot Tools (Flatiron)
ghd Max Wide Plate Styler
SENSITIVE
Olay Eczema Soothing Body Wash with Vitamin B3
Aveeno Restorative Skin Therapy Itch Relief Balm
La Roche-Posay Toleriane Hydrating Gentle Cleanser
BUDGET (STEALS)
Hair
Herbal Essences Argan Oil & Aloe Botanical Repairing Mask
Makeup
Revlon Colorstay Ultimate Suede in Couture
Hair
Pantene Pro-V Intense Rescue Shot
Makeup
Maybelline New York Lifter Gloss
Makeup
Covergirl Clean Fresh Skin Milk Foundation
Skin
Burt's Bees Rescue Balm
Skin
Bioré Brightening Exfoliating Scrub
Body
Jergens Ultra Healing+ Hand & Body Cream
SPLURGES
Hair
Kérastase Paris Chronologiste Thermique Régénérant Blow Dry Primer
Skin
Lancôme Clarifique Essence
Body
Sisley Paris Velvet Nourishing Body Cream With Saffron Flowers
Makeup
Hermès Rose Hermès Silky Blush Powder
