Allure Best of Beauty Awards 2021 winners

According to Allure, a lot can change in a quarter century. The definition of what is beautiful, once as restrictive as 00 jeans, has been smashed, replaced with a new, inclusive world order.

Beauty products, too, have evolved — from colour-inside-the-eyelids safe to a reality in which every texture, colour, and body part is fair game. 

Below, Allure presents its 25th Best of Beauty Awards. To view the full list, click here.


​ColorWow x Chris Appleton Money Masque

Shampoo and Conditioner (Fine Hair)
Pantene Silicone Free & Fragrance Free Pure Clean & Clarify Shampoo and Conditioner

Shampoo and Conditioner (Color-Treated Hair)
John Frieda Blue Crush for Brunettes Blue Shampoo and Conditioner

Shampoo (Dandruff)
Head & Shoulders Clinical Strength Dandruff Defense Intensive Itch Relief Shampoo

Leave-In Conditioner
Pantene Miracle Rescue 10-in-1 Multitasking Spray

Styling Product (Dry Shampoo)
L'Oréal Paris Elvive Dream Lengths Air Volume Dry Shampoo

Hair Color (Gloss)
L'Oréal Paris Le Color Gloss

Hair Color (Root Coverage)
ColorWow Root Cover Up


Facial Cleanser (Gel)
Garnier Green Labs Pinea-C Brightening Gel Wash

Facial Cleanser (Cream)
Alpha-H Balancing Cleanser

Facial Mist
innisfree Youth Enhancing Serum Mist with Black Tea

Facial Serum (Antioxidant)
SkinCeuticals C E Ferulic Serum

Facial Serum (Retinol)
L'Oréal Paris Revitalift Derm Intensives 0.3% Pure Retinol Serum

Facial Moisturiser (Rich)
Olay Regenerist Collagen Peptide24 Moisturiser

Mask (Clarifying)
Kiehl's Rare Earth Deep Pore Cleansing Mask

Acne (Cleanser)
CeraVe Acne Control Cleanser

Hair Removal
Finishing Touch Flawless


Body Lotion (Rinse Off)
Olay Rinse-Off Body Conditioner + Shea Butter

Body Sunscreen (Chemical)
Neutrogena Invisible Daily Defense Sunscreen Lotion SPF 30

Self-Tanner (Gradual)
Bondi Sands Pure Gradual Tanning Lotion


Pressed Powder
Giorgio Armani Beauty Luminous Silk Glow Setting Powder

Mascara (Volumising)
YSL Beauty Radical Volumizing Mascara

Mascara (Drama)
Maybelline New York Falsies Lash Lift Ultra Black Mascara

Mascara (Lengthening)
Covergirl Lash Blast Clean Volume Mascara

Mascara (Waterproof)
Maybelline New York Lash Sensational Sky High Mascara

Mascara (Primer)
Lancôme Cils Booster XL Super-Enhancing Mascara Base

Lipstick (Your Lips But Better, Light)
L'Oréal Paris Les Nus in Nu Confident

Lipstick (Your Lips But Better, Dark)
Maybelline New York Color Sensational Ultimatte Slim Lipstick in More Truffle

Lipstick (Coral)
YSL Beauty Rouge Volupté Shine Lipstick Balm in Rouge Studio

Lip Crayon
Maybelline New York SuperStay Ink Crayon

Liquid Lipstick (Glossy Finish)
Revlon ColorStay Satin Ink


Nail Polish (Bright Red)
Essie Nail Polish in Not Red-y For Bed

Nail Polish (Blue)
Sally Hansen Good Kind Pure Nail Polish in Crystal Blue

Nail Polish (Orange)
OPI Nail Lacquer in PCH Love Song

Base Coat
Sally Hansen Color Therapy Beautifiers Strengthening Base Coat

Top Coat
Essie Gel-Setter Top Coat


Neutrogena Hydro Boost Night Pressed Serum with Hyaluronic Acid

ghd Unplugged Styler

L'Oréal Paris Water Saver


Hot Tools (Flatiron)
ghd Max Wide Plate Styler


Olay Eczema Soothing Body Wash with Vitamin B3

Aveeno Restorative Skin Therapy Itch Relief Balm

La Roche-Posay Toleriane Hydrating Gentle Cleanser


Herbal Essences Argan Oil & Aloe Botanical Repairing Mask

Revlon Colorstay Ultimate Suede in Couture

Pantene Pro-V Intense Rescue Shot

Maybelline New York Lifter Gloss

Covergirl Clean Fresh Skin Milk Foundation

Burt's Bees Rescue Balm

Bioré Brightening Exfoliating Scrub

Jergens Ultra Healing+ Hand & Body Cream


Kérastase Paris Chronologiste Thermique Régénérant Blow Dry Primer

Lancôme Clarifique Essence

Sisley Paris Velvet Nourishing Body Cream With Saffron Flowers

Hermès Rose Hermès Silky Blush Powder