The homegrown brand taking on the beauty giants

It can be hard being the underdog, but has proved the beauty giants have some competition on their hands. The homegrown brand has just been named a finalist in the third annual Sustainable Beauty Awards, with entries coming from around the globe. 

The brand is one of four set to potentially take out the Green Formulations award, competing against the Weleda Evening Primrose range, Esse Probiotic Skincare, and the Urtekram Coconut range. 

The results will be revealed at the Sustainable Beauty Awards ceremony, hosted at the Paris Marriott Champs-Elysées on October 24. The awards reception is set to be hosted alongside the European edition of the Sustainable Cosmetics Summit.

Other finalists for remaining categories include:

Sustainability Pioneer
, Givaudan, Human Nature (Gandang Kalikasan), Weleda

Sustainability Leadership
Boticario Group, Croda International, Esse Skincare, Weleda

Sustainable Ingredient
Croda International with Majestem™, IBR Ltd with IBR-CalmDeAge® 1201, L'Oréal Group with Quinoa Husk, TRI-K Industries with Baobab Tein NPNF®

Sustainable Packaging
Boticario Group, Humble Products, Pierre Cattier, Speick Naturkosmetik