According to an article by Cosmetics Business, American multinational consumer products company, Colgate-Palmolive, has just introduced its very first recyclable toothpaste tube in collaboration with packaging firm, Albéa.
Because mainstream toothpaste tubes are not usually accepted by recycling facilities due to their use of mixed materials such as plastic, paperboard, aluminium and other metals, Colgate has decided to house its new Smile for Good toothpaste in a tube made from High-Density Polyethylene (HDPE).
“Albéa’s commitment to sustainability goes back 15 years and is reflected in our broad range of responsible packaging,” Albéa’s VP of marketing, innovation and sustainability, Gilles Swyngedauw, said. “Today we are accelerating the development of recyclable packaging and contributing to circularity in the beauty and personal care industry.”
Meanwhile, the company's VP of global sustainability and supply chain strategy, Ann Tracy, said Colgate-Palmolive is involved in a variety of programs in a bid to become more environmentally friendly.
“We’re committed to using less plastic, and more recycled material in our packaging,” she said. “We’re helping to strengthen recycling by supporting the Closed Loop Fund and other efforts, and we’re exploring new ingredients and models, including TerraCycle’s Loop initiative for reusable, refillable packaging.”
Colgate finalised the design for its new Smile for Good tube in 2019, and it is expected to roll out some time this year.