Dec 5: Beauty reads from across the web

In our endeavour to uncover breaking beauty news, we come across a lot of content that we might not get around to reporting on but we still think is worth sharing. Here are five industry articles we've been loving from across the web over the past week.

The Atlantic - The Instagram Aesthetic Is Over
The look made famous by the platform just doesn’t resonate anymore.

ELLE UK - Beauty trends destined to dominate the next decade, as predicted by 6 new wave pros
As we peek into a brand new era, ELLE quizzed The Fashion Awards' list of New Wave beauty creatives on their predictions for what the future of beauty holds.

Vogue Business - Beauty’s M&A boom to continue in 2020
A banner year for beauty deals is likely to persist as strategic investors look to bring innovation in-house.

Vox - Instagram is broken. It also broke us
Influencers and regular users are reckoning with what Instagram has done to them. Now Instagram wants us to love it again.

Bloomberg - Older Women Are the Beauty Industry’s Next Potential Gold Mine
Demand for cosmetics among seniors in Japan is growing fast.

Image: @emmachamberlain