In support of International Year of Plant Health (IYPH) and as part of its ‘Greener Beauty’ mission, Garnier has launched a Buy One, Plant One initiative that will see the leading beauty brand responsible for planting up to 8,000 trees to help reduce carbon emissions.
For every Garnier product purchased nationwide in Coles Supermarkets and Coles online from January 6, Garnier is supporting the planting of one tree in an effort to assist in a 29-hectare ecological restoration of an existing corridor between three National Parks (Nightcap, Border Rangers and Mebbin), in Nimbin, New South Wales.
Commenting on the Buy One, Plant One initiative, Garnier marketing director, Jane Hanger, said reducing Garnier's carbon footprint was a key commitment on the beauty brand's roadmap to sustainability.
"Buy One, Plant One, is just one of many initiatives that we are implementing to help address greenhouse gas emissions,” Hanger said. “This initiative and our target to reach 100% Carbon Neutral industrial sites by 2025, through the use of renewable energy, is part of our wider commitment to protect the planet for future generations.”
Garnier partner, Carbon Positive Australia, will facilitate the conservation planting at projects like their site in Nimbin, which will have a planting mix of Forest Red Gum, Sydney Blue Gum, Tallowwood and White Mahogany to restock dry rainforest and revegetate the banks of Websters creek.
The planting will not only help store up to 886 tonnes of CO2e (carbon dioxide), but increase habitat for endangered species, including koalas and improve biodiversity and encourage further natural regeneration.
Climate activist, science communicator and Garnier ambassador, Laura Wells, said it was vital that brands continue to invest in renewable energy and leave a lighter footprint on the world.
"We need more brands, making more science-based, sustainable and solution-focused, business decisions,” Wells said. “Garnier's target to neutralise its carbon emissions from its industrial sites by 2025 is a realistic and commendable goal to keep our planet healthy and simultaneously educate other brands and consumers to inspire change.”
Garnier's 'Greener Beauty' initiative is a complete end-to-end approach to sustainability and aims to transform every stage of Garnier’s value chain.
For further information about Garnier’s Greener Beauty mission, click here.