Less than a year since its launch, Glossier has announced it is pressing pause on its sub-brand, Glossier Play, which centres around shimmery, colourful products in line with the brand’s dewy, millennial pink world.
In a recent interview with Business of Fashion, Glossier founder and CEO, Emily Weiss, stated the reasoning behind this is that Glossier originally thought it needed to provide a more "intense variety of makeup products," but then had a realisation that it "could have just launched more makeup products."
Additionally, the beauty brand has decided to discontinue its controversial Glossier Play Glitter Gelée product, which generated significant backlash from fans from a sustainability perspective due to its non-biodegradable glitter.
"We launched Glitter Gelée last March, and quickly heard from many of you who were disappointed that we’d created a product using glitter, which has become increasingly and deservedly controversial since it gets into the waterways and accumulates in the ocean," Weiss wrote on the Glossier website.
"It was clear to us that we’d made the wrong choice, so we pledged to work on reformulating this product with bio-glitter, a newer and more environmentally-friendly raw material." This however, never came to fruition, with Weiss adding, “Over the past year, our product development team has experimented with multiple formulas using bio-glitter, but ultimately we haven’t been able to make a product that we love.”
For those who are fans of the Glossier Play range, the good news is that three products within the sub-brand (Niteshine, Colorslide, and Vinylic Lip) will eventually be integrated into Glossier’s main line of products.